FLAMEDITATION

BIC

sasha eperin

The media space is full of information now: we consume more and more content everyday. Often we're so carried away that it's hard to keep watching ourselves. That's why we created #flameditation – simple yet eye catchy online videos, that help to take some rest from your buzzing newsfeed. All you need is to be focused on a stable flame. Try and see how it makes you feel better.

Interesting fact: you can see my teammate's hand holding the lighter. We've done all production by ourselves and won BIC pitch.